Simas is a director with a background in theatre and contemporary dance — disciplines that shaped his...
natural sense of rhythm and emotion. His work combines visual precision with a feel for movement, creating films that are clean, direct, and quietly expressive. Simas’ path into directing was anything but linear. He started in theatre, moved into dance, and eventually found film — a medium where everything clicked. That layered background still informs how he works: through movement, timing, and connection. Behind the camera, Simas enjoys exploring different visual languages and emotional tones. Whether he’s directing a commercial, a music video, or a brand piece, his goal is to find honesty in the image — to make it feel grounded, even when it’s stylised. He’s deeply collaborative, working closely with producers and artists to build clarity from concept to delivery. His recent work spans commercials for Vodafone, Parimatch, Samsung, and LIDL, as well as acclaimed collaborations with Rūta Mur on the videos Visi norime būti mylimi and So Low. Across projects, his directing style stays consistent — intuitive, detail-driven, and rooted in emotion rather than effect. Simas is drawn to projects that leave room for experimentation, where form and feeling can evolve naturally. For him, filmmaking is not just storytelling — it’s choreography through light and time.
