Our co-founder Viktorija Cook talks to Film Vilnius about building a new kind of talent agency and helping Baltic behind-the-camera creatives reach international productions.
Baltic film professionals are becoming increasingly visible in the international film industry – their films are travelling to major festivals, while Lithuania, Latvia and Estonia are attracting large-scale international film and television productions. Yet alongside this growing international presence, the industry’s infrastructure itself is also evolving. One practice that is still only beginning to take shape in Lithuania is the representation of film talent.
In countries with long-established film industries, talent agents are a standard part of the system: they represent creatives, negotiate fees and working conditions, seek out new opportunities and help talent gain visibility in the international market. In the Baltic States, this model is still relatively new, although, according to Viktorija Cook, co-founder of Baltic Talent Agency, there is no shortage of potential. The challenge is rather that creatives still tend to wait for someone to notice them instead of actively presenting themselves to the market.
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